- Vsavi Platinum
- IVG
- Edge
- Elf Bar Elfliq
- Bar Juice
- Lost Mary Maryliq
- Vaporesso Deliciu
- Oxva Ox Passion
- Elux Legend
- Vuse
The vape juice market in the UK is all about fresh flavours. This liquid made with nicotine creates big clouds or a strong throat hit to replicate smoking. And best of all for former adult smokers. Vape juice can contain nicotine in different strengths to keep up the habit without cigarette tobacco.
This guide will run through some of the top UK and global vape juice brands that can offer fantastic flavours for vape kits. But with ten of our top picks each offering something different, how do you decide which to buy? That is where we come in, with expert opinion, testing and collating customer experience and reviews to narrow your options.
The Role of Flavour When Choosing a Vape Juice
Flavour remains a key component when selecting your favourite vape juice. The best flavour of vape juice is often subjective, based on personal taste preferences. However, sometimes your ideal flavour – whether that is strawberry or something more traditional like menthol depends on the brand.
As the vaping communities grow, so does the perception of brands. Quickly, word of mouth spreads like manufacturers of e-liquids such as Elf Bar make the best blue raspberry and Vsavi produce the greatest vape juice to mimic classic tobacco notes.
Therefore, brands that innovate and continue to develop and design unique flavour combinations always feature not just at the top of our lists but customers too.
VG/PG Ratios: The Balance of Cloud and Flavour
Whether you choose a heavy Vegetable Glycerine (VG) e-liquid or a high Propylene Glycol (PG) vape juice depends on your vape style and the sensation you seek when vaping. Higher VG ratios are preferred by those who love cloud production, whereas higher PG ratios enhance flavour delivery and throat hit. Meanwhile, if you are somewhere in between, a 50/50 vape juice balanced between the two, whether that is with a freebase nicotine or nic salts vape juice, is preferred by many.
Top Vape Juice Brands for 2025
In a fast-moving market such as the vape sector, the new favourite vape juice is always on the horizon, because consumer demand is always changing. With that in mind, we focus on the top 10 brands for 2025 and which vape juice may be right for you!
Vsavi: Industry Leaders for Tobacco Flavours
For many who switch to vaping from smoking, it is important to not make too many drastic changes. That means similar tobacco flavour when swapping cigarettes for vapes like the Vsavi cigalike, with bold notes and a small amount of cloud production to match. This is what Vsavi are all about.
With high PG e-liquids, the throat hit is intense (in a good way) and the tobacco flavours are varied. The range includes Sahara (a mixture of cured Turkish and Egyptian tobacco-inspired notes). Other options include Green Tea Menthol, Cherry or Chocolate if you fancy something sweeter. Alternatively, you can also enjoy the 100% VG e-liquids from Vsavi, if you struggle with PG allergies or just love massive amounts of clouds!
IVG: UK Masters of E-Liquid Flavours
UK-based brand IVG (which stands for ‘I Vape Great’) has been a lynchpin of the vape juice industry for some time now. Whether offering devices such as the popular IVG Air or their refillable nic salt range, IVG delivers bold and smooth flavour with each vape production.
Often leaning more towards a higher PG ratio, there is less cloud but a rich and sweetened flavour from the e-liquid collection. Examples of their e-liquid flavour creation mastery include Cola Ice, Berry Medley, Exotic Passion Twist and even Sub-Zero Frozen Grape!
Edge: Lots of Unique Choices
A brand synonymous with all vapers is Edge, which you can find online for a fantastic value. This freebase nicotine e-liquid is packed with flavour and available in nicotine strengths as low as 3mg for those further along in the smoking cessation journey.
With 16 different flavours to choose from, including Apple, Strawberry Milkshake or Forest Fruits, there is a sweet delight for all. Alternatively, if you prefer tobacco notes, they also have some bold rich notes with Virginia Tobacco and British Tobacco.
Elf Bar Elfliq: Unmatchable Flavour and Strength
Next up is the leading brand Elf Bar, which made a name for itself as the leading go-to device for fans of disposable kits, prefilled with e-liquid. Since the disposable ban is quickly sweeping into effect around the globe at various stages of 2025, Elf Bar has not waited around by introducing a refillable 10ml alternative called Elfliq.
Available in 5mg, 10mg and 20mg nic salts, the likes of Menthol, Blue Razz Lemonade and Triple Melon are just a few replacements for single-use disposables, carrying equally intense flavour profiles.
Bar Juice: Rich Dense Nic Salt E-Liquids
The Bar Juice 5000 range is a force to be reckoned with in the vape juice sector. These nic salts mimic disposable vape flavours with the same refreshing flavours that many vapers add to their favourite vape kits.
Examples such as Red Apple Ice, Orange Zest and Lemon Lime highlight the wide variety of flavours that can be ordered to your door and vaped when needed in 10mg and 20mg whenever needed!
Lost Mary: From Disposables to Refillable Vape Juice
No brand moved on faster from the disposable ban with greater dedication to honing their craft than Lost Mary with the Maryliq nic salt range. Following on from popular one-use devices like the Lost Mary QM600, there are 24 exciting flavours to choose from that can deliver not only smooth nicotine but sweet-tasting e-liquids.
Perfect for MTL kits, there are tons of fruit concoctions. A fine example is Cherry Lemon Mint, which balances sweetness, with the tang of citrus and the delicacy of herbal mint notes. See for yourself what you would like from the 50/50 collection by clicking the link above.
Vaporesso: King of Devices Now Makes Liquids
Vaporesso are diversifying to show they are not only one of the leading brands for vape devices but now vape juice too. Their unique offering – called Delicu – takes delicious to another level, showing more than a play on words.
A vape juice that delivers above and beyond for MTL vape kits, this nic salt collection is an excellent choice for beginner vapers who want a small amount of cloud and a stronger throat hit.
Oxva: User-Friendly Vape Juice and Kits to Match
Oxva Ox Passion nic salt e-liquids are designed to deliver a smooth and satisfying vaping experience. These e-liquids are formulated with nicotine salts, which provide a quicker absorption of nicotine into the bloodstream, allowing for a more immediate and intense satisfaction.
The flavors match the brand name of Oxva perfectly, which carries some weight among vapers who love the manufacturer already thanks to their user-friendly pod kits and vape pens aimed at beginners.
Whether you prefer fruity, dessert, or menthol flavours, there is an option within this range that is sure to please your palate. Oxva Ox Passion nic salt e-liquids are packaged with convenience in mind and boast a huge range of flavours, including Mint Mix, Strawberry Melon and Berry Lemon. Essentially, loads of fruity options packed with flavour!
Elux: Legendary Vape Flavours
Elux Legend Nic Salt vape juice offers a unique and satisfying vaping experience, characterised by its smooth nicotine delivery and rich intense flavours. This premium e-liquid is highly sought-after by so many vapers, who are familiar with the brand because of their previously popular disposable vape range.
Boasting a variety of flavour options, those who love Elux know what they are about, with choices such as Blueberry Cherry Cranberry and Menthol on their list of big hitters.
The formulation of Elux Legend Nic Salt vape juice is crafted to enhance the overall vaping experience, delivering a satisfying throat hit without the harshness often associated with traditional nicotine. This is all thanks to the work they do reducing the PH level by creating nic salts. Each puff is designed to be flavourful and fulfilling, making it a popular choice among vaping enthusiasts who like to vape high-strength 20mg or mid-range 10mg.
Vuse: Big Brand With Even Better Flavour
Vuse e-liquids are an excellent choice for those new to vaping, offering a variety of nicotine strengths to cater to all levels - whether a beginner vaper or an experienced vet who has successfully quit smoking.
These vape juices from the US-based brand are crafted to deliver consistent and satisfying flavours, with legendary classics like Creamy Tobacco and intriguing new options such as Apple Sour from the Vuse Extra Intense pods range.
With a range of options available to mix up between different flavours and nicotine strengths (6mg, 10mg and 20mg), all areas are covered! Newcomers can easily find the right balance of nicotine that suits their needs, whether they prefer a milder hit or a stronger sensation. The carefully formulated flavours provide a delightful vaping experience, making Vuse e-liquids a popular choice for those just starting their journey into this alternative to traditional smoking.
The Rise of No Nicotine Vape Juice
With increasing health consciousness, there is a growing demand for the best non-nicotine vape juice. These options offer the full flavour experience without the nicotine, appealing to those who are at the final stage of the journey after giving up cigarettes and working the way down the nicotine levels from a similar habit of strength smoking to no nicotine vapes.
This trend presents an opportunity for brands to innovate and differentiate themselves by offering flavourful and satisfying nicotine-free options that cater to this growing segment of health-conscious consumers.
As health concerns and regulations around nicotine use become more prominent, the market for nicotine-free alternatives is expected to expand significantly. Brands that offer a wide range of nicotine-free options are likely to attract a broader audience.
Conclusion: Where Do You Stand With Vape Juice?
So there you have it – our round-up of the best vape juice for your favourite vape kit of 2025. With a mixture of classic brands and emerging manufacturers of stellar e-liquid flavours, this was no easy feat to narrow down our favourite flavours from so many options! But like any debatable subject in vaping, everything is subjective to personal preference.
Finding the right strength of vape juice, the best flavour and whether you want more cloud with a 100% VG e-liquid or prefer the strong throat hit of a high PG vape juice all boils down to personal preference.
Keep an eye out as the likes of Vsavi and Elf Bar continue to develop and release amazing vape juice variations of fruit or tobacco flavours, and feel free to reach out to the team wherever you are in the world, and we will be happy to guide you!